Next week's class meeting (10/5) will be back in Enterprise 174.
Reading:
-Booth: “Quick Tip” on page 83, and Chapter 6, and pages 271-276. (And Chapter 5 if you missed that last week.)
-Heffernan and Lincoln: “Guidelines for Critical Reading” from Writing: A College
Handbook (Course Reader).
-Katzer and Cook: “A Step-by-Step Guide for Evaluation” and “Questions to Ask” from Evaluating Information: A Guide for Users of Social Science Research (Course Reader).
-The last reading assignment is a bit complicated... The original assignment was Facione: 2006 update preface from Critical Thinking: What It Is & Why it Counts (Course Reader). However, I am putting this on the chopping block and possibly removing it from next year's 390 Reader. You guys are going to help me decide. Click this link for an alternate article on the same topic. Basically what you can do is start reading the first page or two of both of them (Facione vs. Fisher), or skim along in them both a bit, and decide which one you like better. Then you can finish reading the one you like in more detail. I'll put up a poll and we'll weigh their relative merits in class.
Writing (yes, these are different than the original syllabus deadlines)
-Share (or email) me a draft of your Project Description ASAP if you haven't done so. I have already given some of you the green light to send this along to your mentor. The second draft should be shared to me by Tuesday night (10/4); I anticipate giving that green light to the rest after I read that second draft.
-As previously announced, Research Log #3 will be a follow up to the library session, and should be posted to the course blog by Thursday night (9/29)
-Post Research Log #4 to the course blog by the Friday night after the next class (10/7). This should be a revised list of your 25 research questions. I want to make sure to get that in before the holiday weekend because it will guide you as you start doing your background literature research.
-Work further on your concept map if you're finding that helpful. We'll take a look at it in the next class and in our personal conferences, so don't lose it.
Bonus Opportunity: In addition to being the BIS director, Dr. Leonard also organizes an annual lecture series called "Moments of Truth." This year's lecture is next Tuesday (10/4), from 3:00-4:30 in the lobby of the GMU Center for the Arts. The speaker is Chris Myers Asch, who wrote an excellent book about the history of the civil rights movement in Mississippi called, The Senator and the Sharecropper. I can offer an extra credit opportunity of sorts for those who go to the lecture - you can post a brief review/response that will replace one of your nine research log entries.
Fine Print:
As a follow-up to the library session, I will demonstrate how I found the Boix Mansilla article I posted here a week or two back. So this can be another example of how to use research databases. It is my speculation that Dr. Leonard left the article citation out of the original BIS 390 syllabus as a sort of treasure hunt exercise, but I felt we didn't have the time before. So I just found it myself.
Putting myself in the lazy student's position, because I am one, I go straight to Google for the article citation. I know I probably won't be able to get the article itself, which is likely to be a paid library resource. So the third hit on the article title appears to be the right one, and I get this citation: Change, v37 n1 p14 Jan-Feb 2005 . The first two hits seem to be earlier versions of the article that might have been given as conference speeches. I'm guessing Change magazine refers to its purpose rather than its cost, but that could work either way, ha ha. OK so now I know which magazine/journal I need, so I'll go to the main library page (library.gmu.edu). I click on e-journals because I'm optimistic and then type in the journal's title, and click search. It appears to be that first one, published in New York. So then I click on the JSTOR link, which is a database service that university libraries pay for (with your money), then I get a proxy access password prompt, which is way easier than this process used to be at my old university. At this point, I've apparently been granted access by GMU's electronic library elves. But I'm stumped, because this access stops at volume 36, or year 2004. But wait, why did I look for it on JSTOR when it was available in several other places? Now I'll go back and try Education Full Text, which sounds like what I'm looking for and purports to cover until "present," which should include 2005 unless there is some kind of hot tub time machine involved. Eureka. Now I'm into Volume 37, Number 1. I click full text PDF for the article I was seeking. I save it under a silly filename to my desktop, and then blah blah blah I put it on the blog. Lather, rinse, repeat that process about 10,000 times with more frustration, dead ends, work, and pressure, and that's your research project.
A student asked me a great question that will become pertinent in the coming weeks: If I am writing a project description for an investigative research project, does it make more sense to write an explanatory thesis rather that an argumentative thesis? I always thought that an "investigation" would have very little argument or none at all.
This is the answer I gave: Sorry that the terminology is confusing here. I want to make it clear that the investigative projects are all meant to develop an argumentative thesis. I suppose the background literature review that both investigative and creative projects do could be deemed "explanatory," but even there you are generally selecting, organizing, and framing the explanation to suit the nature of your project. There is no such thing as an explanatory thesis. An explanatory thesis would be, "I claim that in the pages that follow, I will be giving you pertinent information about the topic." That's not what we're going for here. You do need to make a value-added contribution to the interdisciplinary research conversation about the topic. Remember, no "book reports."
The librarian led research class was definitely informative. Besides introducing us to the different data bases available, the best clues I got from the info-session were looking at the subject areas noted on articles ( SU blah blah) for further search ideas, and the notation of how many times this article has been cited by others.
ReplyDeleteI have had trouble keeping a neat page of sources and will have to work on a system of saving those, either on a piece of paper (low tech I know but that's how I roll) or using those online ideas. I will undoubtedly use both as I don't trust either one.
I also intend to reach out to the liaison librarian noted for Education and use her skills and suggestions as well to help my search.
The class was a plus and was perfectly timed within the course. Although I enjoyed your additions to her presentation, I got the feeling she didn't. However, I liked how you translated what she was providing to how we could use it in our own paper.
George Log#3
ReplyDeleteI found the info session helpful. It was good to go over the various databases and search options. I was able to experiment and find a few sources already, but I still think I need a way to narrow down relevant returns. I wish I could have spent more one-on-one time with the Librarian to help with using good search terms or phrases, the refreshers on boolean was good and I will go talk to a librarian for more ideas and help with this research proposal
Jason Gard
ReplyDeleteResearch Log #3
Before last night’s library session I had a couple minutes to try and look up some sources on one of the computers outside the lab. I tried using Google and Google scholar. I guess that was an ok place to start because it gave me a couple of sources ill look into as well as some good search words that helped very much on the other search sites. After we were shown how to navigate through the library’s search sites I found them to be a much better tool. Being able to narrow down the search criteria was a big help in finding journal articles that were more specific to my project. In our free session I was able to find 15 sources that I can start looking into to see if they will be useful in my project. I now feel much better about being able to find 25 good sources to use.
Jamie D.
ReplyDeleteResearch Log #3
I have attended these library information sessions before but it was nice to have this refresher. I am attempting to use Zotero this semester for the first time; as we were discovering interesting articles during the info session, I was able to save them to my Zotero account on my laptop. It may be advantageous to encourage students to bring their personal laptop to these library sessions in the future. The only thing I learned from this session that I did not previously know was how to play with the search terms by changing the subject (SU) and text (TX) panels. I did appreciate that the librarian used my concept to search the databases - as a result, I did find some interesting potential articles! Overall, I find these library info sessions very helpful because I do learn something new each time I attend.
Jeremy - Research Log 3
ReplyDeleteI actually did not attend last night's class but in the interest of trying to get credit for writing assignments, here's my input:
I attended my first library session a couple semesters ago by making an appt w/ a librarian when I took BIS 300. The session lasted no more than 20-30 minutes. He went over the various databases to use and helped me locate a couple good sources in IT, Security, and Project Management. All in all it was very helpful, but having a refresher on using the library resources would be beneficial, being that it's been a while since I've used it.
Research Log#3 Cook
ReplyDeleteDuring the library session I found numerous journals and articles related to my topic. Before this session I was not as familiar with the Research Portal and the Info Guides which seems to be somewhat helpful. At this point I have downloaded many journal articles and collected a list of resources. I have a list of Journals and websites that will be helpful in my research but I still need to organize everything logically to help move forward. Yesterday I met with my mentor and let him know where I was with this project and just bounce some ideas back and forth. Really, I need to get into the weeds of the articles and data to begin forming my project into something worthwhile.
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ReplyDeleteResearch Log #3
ReplyDeleteI would like to thank the class for giving me the opportunity to explore my searches on Social Entrepreneurship. I have used the library’s data bases for other projects and find it extremely helpful. The information is at your fingertips all while in your home with a cup of coffee and your slippers. I am grateful to Mason for the opportunities. I had a meeting with Laura the next day and found her to be helpful to a certain extent and she will be my point of contact when I need help in the future.
Kristin Ruiz Research Log #3: I attended the Library Session on September 28th. I have had a similar demonstration in BIS 300, but I feel the librarian that led our session really understood the needs of a BIS student. She showed me different techniques to use specifically related to the selection of key words. I also appreciated the slick sheet she provided as it helped me gain a high level understanding of what each of the databases are related to. I am hoping to use these skills to help me navigate the system to find key articles related to my topic.
ReplyDeleteDuring the library presentation, I learned a few new things about using the research databases, and I found some interesting-looking references during just the few minutes I spent researching my own topic after the presentation. The concept map assignment we did in preparation for the library session was helpful to me (as was a brief consultation with Prof. Aaron).
ReplyDeletelibrary session was useful to me because I did not recall how to save information. I also found it to be a useful research time, I found about 8-10 articles I may be able to use. I'm actually still kind of having trouble with the concept map, but that's because I have a set thing in my mind and I need to let go of that and find the inner parts to split it up more for research purposes.
ReplyDeleteResearch Log #3
ReplyDeleteEmma
The information session at the library is very informative. After that class I was able to search the library web with ease. Learning the use of the search history helped me to retrieve all the documents that I have searched for. I also learn how to narrow or broaden me search by using the AND /OR and my key words in my search. I used the words on my concept map to search information about the topic which was very helpful and made the search very easy.
This library session was very comprehensive and the most informative of the three I have had in the past. It is so good that through the BIS program you get to hear this information from so many knowledgable librarians because they all bring something new to the topic and have unique ways of introducing the research process. I definitely have a better understanding of the consortium and how to use the other libraries that are available.
ReplyDeleteI found that the library experience was helpful to a certain extent. I have already had experiences with research here at Mason, so most of the info was repetitive to me, but I found a few new things interesting.
ReplyDeleteThe library session was very helpful for me, since I didn't know anything about EBSCO. Another asset of the session was the accessibility of MAC computers. With the computers I was able to access the library site at the pace of the presenter. My only complaint is that the presenter didn't provide further information about accessing electronic books. But on the contrary, I should have asked more questions to the presenter about resolving this issue.
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ReplyDeleteI was just looking at the chart on the right side of the screen and I couldn't find my log #4, but I'm sure I did it and I still had the revision to the questions(although they don't really apply anymore), so I hope this will be accepted for credit. I remember doing it on Thursday night at 10 PM, which is after my Accounting class. I remember I made myself stay on campus before going home because otherwise I was sure I would forget to do it by Friday night.
ReplyDeleteStacy
Research Log #4
My research topic will be investigating how the internet has changed the way companies gather and analyze data for demographic segmentation (as it relates to marketing and advertising).
1. What are the different types of marketing?
2. How has social media Changed advertising?
3. Is Groupon cost effective?
4. What are the most common segmentation models?
5. How did companies gather data pre-internet?
6. How did companies analyze data pre-internet
7. How do companies analyze and gather data now?
8. How has data anylis changed since the introduction of the internet?
9. Does the internet allow for better information gathering?
10. Why do advertisers still use in-person focus groups?
11. Are in-person focus groups still the best source of information and are they cost effective?
12. Are advertising sources like facebook and twitter more or less of a risk financially?
13. Are online surveys and focus groups a better and cheaper method of arriving upon demographic segmentation data?
14. Is online data collection less reliable because it's easier for people to lie?
15. Are there more segments now then in the past?
16. Has the internet allowed for more segments in a positive way, or has it caused micro-segments that are too small to adequately deal with?
17. If there are more segments, does that mean advertising can be targeted better?
18. Has data gathering and analysis been outsourced to foreign countries?
19. Does Groupon help small businesses compete with big businesses?
20. Does the internet help companies respond to changes in the market quicker?
21. Are companies able to create more targeted marketing for more demographics given the relative inexpense of an internet marketing campaign?
22. What has not changed due to the internet?
23. Does the internet make it easier for companies to violate ethical practices?
24. Can companies reach/appeal to a more mature audience since the internet is not "rated PG" ?
25. Which industries have been the most effected by the use of the internet for marketing and segmentation?
Are there any industries where it is now mandatory to use internet advertising or the company would fail?